Memberships

Memberships

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MEMBERSHIPS

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[pricing-tables type=”2″ price=”250″ period=”for 12 month” pt_popular=”Featured” link_text=”Buy Now” link_url=”http://webnus.biz/themes/michigan/online-learning/membership/silver/” featured=” w-featured” footer_text=”Footer Pricing Table Text” title=”12 Month Unlimited Access” features=”%5B%7B%22feature_item%22%3A%22Access%20all%20Courses%22%7D%2C%7B%22feature_item%22%3A%22Includes%20certificate%22%7D%2C%7B%22feature_item%22%3A%22Includes%20Quizes%22%7D%2C%7B%22feature_item%22%3A%22Self-paced%22%7D%2C%7B%22feature_item%22%3A%22Instructor%20support%22%7D%2C%7B%22feature_item%22%3A%22Time%20to%20complete%22%7D%5D”][distance type=”2″]
[pricing-tables type=”2″ price=”500″ period=”for 24 month” link_text=”Buy Now” link_url=”http://webnus.biz/themes/michigan/online-learning/membership/gold/” footer_text=”Footer Pricing Table Text” title=”24 Month Unlimited Access” features=”%5B%7B%22feature_item%22%3A%22Access%20all%20Courses%22%7D%2C%7B%22feature_item%22%3A%22Includes%20certificate%22%7D%2C%7B%22feature_item%22%3A%22Includes%20Quizes%22%7D%2C%7B%22feature_item%22%3A%22Self-paced%22%7D%2C%7B%22feature_item%22%3A%22Instructor%20support%22%7D%2C%7B%22feature_item%22%3A%22Time%20to%20complete%22%7D%5D”][distance type=”2″]
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[subtitle type=”5″ subtitle_content=”Pricing Online Learning”]

There are only a few really vital aspects of pricing: The perceived value of your offering, the price point, the margin of profit, and the volume of sales. You can materially affect all of them unilaterally.

I ran across the above passage from Alan Weiss, author of Million Dollar Consulting: The Professional’s Guide to Growing a Practice nearly two years ago when I was attempting to articulate my thoughts about how to price e-learning. It struck me as a good framework at the time.

What you are able to charge for your e-learning offerings – or anything else, for that matter – is dependent upon the value your prospective customers place upon them. It is essential to recognize that this value is a dynamic phenomenon.

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